{"id":16,"date":"2026-08-14T20:39:30","date_gmt":"2026-08-14T20:39:30","guid":{"rendered":"https:\/\/elanafrica.com\/app\/?page_id=16"},"modified":"2026-08-29T14:50:14","modified_gmt":"2026-08-29T14:50:14","slug":"articles","status":"publish","type":"page","link":"https:\/\/elanafrica.com\/app\/articles\/","title":{"rendered":"Articles"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16\" class=\"elementor elementor-16\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6eea16 e-flex e-con-boxed e-con e-parent\" data-id=\"a6eea16\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6749879 elementor-widget elementor-widget-heading\" data-id=\"6749879\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Growth Lab \u00b7 Articles<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1147f82 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"1147f82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Short, Practical, Organised by ELEVATE.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af70ff2 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"af70ff2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>No filler. Each article builds authority on one specific growth discipline.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e7c200 e-flex e-con-boxed e-con e-parent\" data-id=\"4e7c200\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-798f137 elementor-grid-tablet-3 elementor-widget-tablet__width-initial elementor-grid-3 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"798f137\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:151,&quot;columns_tablet&quot;:3,&quot;_skin&quot;:&quot;post&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-151\">.elementor-151 .elementor-element.elementor-element-8d2d2b1{--display:flex;border-style:solid;--border-style:solid;border-width:1px 1px 1px 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--e-global-typography-text-font-weight );color:var( --e-global-color-text );}.elementor-151 .elementor-element.elementor-element-147e537{font-family:\"Inter\", Sans-serif;font-size:13px;font-weight:400;font-style:normal;color:var( --e-global-color-7ea66be );}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"151\" class=\"elementor elementor-151 e-loop-item e-loop-item-174 post-174 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-8d2d2b1 e-flex e-con-boxed e-con e-parent\" data-id=\"8d2d2b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-001df9b elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"001df9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1429\" src=\"https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/AI-Didn_t-Replace-Strategy.-It-Removed-the-Excuse-Not-to-Have-One-scaled.jpg\" class=\"attachment-full size-full wp-image-113\" alt=\"AI Didn_t Replace Strategy. It Removed the Excuse Not to Have One.\" srcset=\"https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/AI-Didn_t-Replace-Strategy.-It-Removed-the-Excuse-Not-to-Have-One-scaled.jpg 2560w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/AI-Didn_t-Replace-Strategy.-It-Removed-the-Excuse-Not-to-Have-One-300x167.jpg 300w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/AI-Didn_t-Replace-Strategy.-It-Removed-the-Excuse-Not-to-Have-One-1024x572.jpg 1024w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/AI-Didn_t-Replace-Strategy.-It-Removed-the-Excuse-Not-to-Have-One-768x429.jpg 768w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/AI-Didn_t-Replace-Strategy.-It-Removed-the-Excuse-Not-to-Have-One-1536x857.jpg 1536w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/AI-Didn_t-Replace-Strategy.-It-Removed-the-Excuse-Not-to-Have-One-2048x1143.jpg 2048w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/AI-Didn_t-Replace-Strategy.-It-Removed-the-Excuse-Not-to-Have-One-600x335.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04954e0 e-con-full e-flex e-con e-child\" data-id=\"04954e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88bc948 elementor-widget elementor-widget-post-info\" data-id=\"88bc948\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c32653e elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>August 15, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37b425e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"37b425e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/elanafrica.com\/app\/ai-didnt-replace-strategy-it-removed-the-excuse-not-to-have-one\/\">AI Didn&#8217;t Replace Strategy. It Removed the Excuse Not to Have One.<\/a><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-147e537 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"147e537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\tCheap analysis and fast execution mean the only thing left to differentiate on is judgment.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"151\" class=\"elementor elementor-151 e-loop-item e-loop-item-169 post-169 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-8d2d2b1 e-flex e-con-boxed e-con e-parent\" data-id=\"8d2d2b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-001df9b elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"001df9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1429\" src=\"https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/When-to-Say-No-to-a-New-Market-scaled.jpg\" class=\"attachment-full size-full wp-image-120\" alt=\"When to Say No to a New Market\" srcset=\"https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/When-to-Say-No-to-a-New-Market-scaled.jpg 2560w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/When-to-Say-No-to-a-New-Market-300x167.jpg 300w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/When-to-Say-No-to-a-New-Market-1024x572.jpg 1024w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/When-to-Say-No-to-a-New-Market-768x429.jpg 768w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/When-to-Say-No-to-a-New-Market-1536x857.jpg 1536w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/When-to-Say-No-to-a-New-Market-2048x1143.jpg 2048w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/When-to-Say-No-to-a-New-Market-600x335.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04954e0 e-con-full e-flex e-con e-child\" data-id=\"04954e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88bc948 elementor-widget elementor-widget-post-info\" data-id=\"88bc948\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c32653e elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>August 15, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37b425e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"37b425e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/elanafrica.com\/app\/when-to-say-no-to-a-new-market\/\">When to Say No to a New Market<\/a><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-147e537 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"147e537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\tExpansion works when the engine is proven. Too many SMEs expand to escape a problem at home instead.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"151\" class=\"elementor elementor-151 e-loop-item e-loop-item-168 post-168 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-8d2d2b1 e-flex e-con-boxed e-con e-parent\" data-id=\"8d2d2b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-001df9b elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"001df9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1429\" src=\"https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/Automation-Is-Not-the-Same-as-Systemising-scaled.jpg\" class=\"attachment-full size-full wp-image-114\" alt=\"\" srcset=\"https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/Automation-Is-Not-the-Same-as-Systemising-scaled.jpg 2560w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/Automation-Is-Not-the-Same-as-Systemising-300x167.jpg 300w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/Automation-Is-Not-the-Same-as-Systemising-1024x572.jpg 1024w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/Automation-Is-Not-the-Same-as-Systemising-768x429.jpg 768w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/Automation-Is-Not-the-Same-as-Systemising-1536x857.jpg 1536w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/Automation-Is-Not-the-Same-as-Systemising-2048x1143.jpg 2048w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/Automation-Is-Not-the-Same-as-Systemising-600x335.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04954e0 e-con-full e-flex e-con e-child\" data-id=\"04954e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88bc948 elementor-widget elementor-widget-post-info\" data-id=\"88bc948\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c32653e elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>August 15, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37b425e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"37b425e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/elanafrica.com\/app\/automation-is-not-the-same-as-systemising\/\">Automation Is Not the Same as Systemising<\/a><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-147e537 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"147e537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\tAutomating a broken process just makes it fail faster. Systemising means fixing the process first.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"151\" class=\"elementor elementor-151 e-loop-item e-loop-item-167 post-167 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-8d2d2b1 e-flex e-con-boxed e-con e-parent\" data-id=\"8d2d2b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-001df9b elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"001df9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1429\" src=\"https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/The-Launch-Checklist-Nobody-Talks-About-scaled.jpg\" class=\"attachment-full size-full wp-image-119\" alt=\"The Launch Checklist Nobody Talks About\" srcset=\"https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/The-Launch-Checklist-Nobody-Talks-About-scaled.jpg 2560w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/The-Launch-Checklist-Nobody-Talks-About-300x167.jpg 300w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/The-Launch-Checklist-Nobody-Talks-About-1024x572.jpg 1024w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/The-Launch-Checklist-Nobody-Talks-About-768x429.jpg 768w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/The-Launch-Checklist-Nobody-Talks-About-1536x857.jpg 1536w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/The-Launch-Checklist-Nobody-Talks-About-2048x1143.jpg 2048w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/The-Launch-Checklist-Nobody-Talks-About-600x335.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04954e0 e-con-full e-flex e-con e-child\" data-id=\"04954e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88bc948 elementor-widget elementor-widget-post-info\" data-id=\"88bc948\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c32653e elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>August 15, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37b425e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"37b425e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/elanafrica.com\/app\/the-launch-checklist-nobody-talks-about\/\">The Launch Checklist Nobody Talks About<\/a><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-147e537 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"147e537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\tFull-scale go-to-market fails less often on creative than on the boring operational handoffs around it.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"151\" class=\"elementor elementor-151 e-loop-item e-loop-item-166 post-166 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-8d2d2b1 e-flex e-con-boxed e-con e-parent\" data-id=\"8d2d2b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-001df9b elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"001df9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1429\" src=\"https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/Kill-It-Before-It-Costs-You-the-Quarter-scaled.jpg\" class=\"attachment-full size-full wp-image-116\" alt=\"Kill It Before It Costs You the Quarter\" srcset=\"https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/Kill-It-Before-It-Costs-You-the-Quarter-scaled.jpg 2560w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/Kill-It-Before-It-Costs-You-the-Quarter-300x167.jpg 300w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/Kill-It-Before-It-Costs-You-the-Quarter-1024x572.jpg 1024w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/Kill-It-Before-It-Costs-You-the-Quarter-768x429.jpg 768w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/Kill-It-Before-It-Costs-You-the-Quarter-1536x857.jpg 1536w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/Kill-It-Before-It-Costs-You-the-Quarter-2048x1143.jpg 2048w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/Kill-It-Before-It-Costs-You-the-Quarter-600x335.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04954e0 e-con-full e-flex e-con e-child\" data-id=\"04954e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88bc948 elementor-widget elementor-widget-post-info\" data-id=\"88bc948\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c32653e elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>August 15, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37b425e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"37b425e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/elanafrica.com\/app\/kill-it-before-it-costs-you-the-quarter\/\">Kill It Before It Costs You the Quarter<\/a><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-147e537 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"147e537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\tCheap experiments exist to be wrong safely. Skipping them means finding out the expensive way instead.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"151\" class=\"elementor elementor-151 e-loop-item e-loop-item-162 post-162 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-8d2d2b1 e-flex e-con-boxed e-con e-parent\" data-id=\"8d2d2b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-001df9b elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"001df9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1429\" src=\"https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/Your-Funnel-Has-a-Budget.-Does-It-Know-That-scaled.jpg\" class=\"attachment-full size-full wp-image-122\" alt=\"Your Funnel Has a Budget. Does It Know That\" srcset=\"https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/Your-Funnel-Has-a-Budget.-Does-It-Know-That-scaled.jpg 2560w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/Your-Funnel-Has-a-Budget.-Does-It-Know-That-300x167.jpg 300w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/Your-Funnel-Has-a-Budget.-Does-It-Know-That-1024x572.jpg 1024w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/Your-Funnel-Has-a-Budget.-Does-It-Know-That-768x429.jpg 768w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/Your-Funnel-Has-a-Budget.-Does-It-Know-That-1536x857.jpg 1536w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/Your-Funnel-Has-a-Budget.-Does-It-Know-That-2048x1143.jpg 2048w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/Your-Funnel-Has-a-Budget.-Does-It-Know-That-600x335.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04954e0 e-con-full e-flex e-con e-child\" data-id=\"04954e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88bc948 elementor-widget elementor-widget-post-info\" data-id=\"88bc948\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c32653e elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>August 15, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37b425e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"37b425e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/elanafrica.com\/app\/your-funnel-has-a-budget-does-it-know-that\/\">Your Funnel Has a Budget. Does It Know That?<\/a><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-147e537 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"147e537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\tObjective, channel, asset, metric \u2014 in that order. Most funnels are built backwards from the asset.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"151\" class=\"elementor elementor-151 e-loop-item e-loop-item-161 post-161 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-8d2d2b1 e-flex e-con-boxed e-con e-parent\" data-id=\"8d2d2b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-001df9b elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"001df9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1429\" src=\"https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/Why-We-Do-Everything-Is-Not-a-Position-scaled.jpg\" class=\"attachment-full size-full wp-image-121\" alt=\"\" srcset=\"https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/Why-We-Do-Everything-Is-Not-a-Position-scaled.jpg 2560w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/Why-We-Do-Everything-Is-Not-a-Position-300x167.jpg 300w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/Why-We-Do-Everything-Is-Not-a-Position-1024x572.jpg 1024w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/Why-We-Do-Everything-Is-Not-a-Position-768x429.jpg 768w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/Why-We-Do-Everything-Is-Not-a-Position-1536x857.jpg 1536w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/Why-We-Do-Everything-Is-Not-a-Position-2048x1143.jpg 2048w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/Why-We-Do-Everything-Is-Not-a-Position-600x335.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04954e0 e-con-full e-flex e-con e-child\" data-id=\"04954e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88bc948 elementor-widget elementor-widget-post-info\" data-id=\"88bc948\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c32653e elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>August 15, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37b425e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"37b425e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/elanafrica.com\/app\/why-we-do-everything-is-not-a-position\/\">Why &#8216;We Do Everything&#8217; Is Not a Position<\/a><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-147e537 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"147e537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\tA position is the one thing a competitor cannot easily copy. Most SME positioning statements name none.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"151\" class=\"elementor elementor-151 e-loop-item e-loop-item-160 post-160 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-8d2d2b1 e-flex e-con-boxed e-con e-parent\" data-id=\"8d2d2b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-001df9b elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"001df9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1429\" src=\"https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/The-Diagnostic-Question-Most-Founders-Skip-scaled.jpg\" class=\"attachment-full size-full wp-image-117\" alt=\"\" srcset=\"https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/The-Diagnostic-Question-Most-Founders-Skip-scaled.jpg 2560w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/The-Diagnostic-Question-Most-Founders-Skip-300x167.jpg 300w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/The-Diagnostic-Question-Most-Founders-Skip-1024x572.jpg 1024w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/The-Diagnostic-Question-Most-Founders-Skip-768x429.jpg 768w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/The-Diagnostic-Question-Most-Founders-Skip-1536x857.jpg 1536w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/The-Diagnostic-Question-Most-Founders-Skip-2048x1143.jpg 2048w, https:\/\/elanafrica.com\/app\/wp-content\/uploads\/2026\/08\/The-Diagnostic-Question-Most-Founders-Skip-600x335.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04954e0 e-con-full e-flex e-con e-child\" data-id=\"04954e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88bc948 elementor-widget elementor-widget-post-info\" data-id=\"88bc948\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c32653e elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>August 15, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37b425e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"37b425e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/elanafrica.com\/app\/the-diagnostic-question-most-founders-skip\/\">The Diagnostic Question Most Founders Skip<\/a><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-147e537 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"147e537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\tBefore any strategy: what do you actually know about your customer versus what you assume? The gap is usually the whole problem.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae2914c e-flex e-con-boxed e-con e-parent\" data-id=\"ae2914c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-540cd0c elementor-widget elementor-widget-heading\" data-id=\"540cd0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prefer to Talk It Through?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0efb8d5 elementor-widget elementor-widget-button\" data-id=\"0efb8d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elanafrica.com\/app\/book\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a Strategy Session<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Growth Lab \u00b7 Articles Short, Practical, Organised by ELEVATE. No filler. Each article builds authority on one specific growth discipline. Prefer to Talk It Through? Book a Strategy Session<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-16","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/elanafrica.com\/app\/wp-json\/wp\/v2\/pages\/16","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elanafrica.com\/app\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/elanafrica.com\/app\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/elanafrica.com\/app\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/elanafrica.com\/app\/wp-json\/wp\/v2\/comments?post=16"}],"version-history":[{"count":68,"href":"https:\/\/elanafrica.com\/app\/wp-json\/wp\/v2\/pages\/16\/revisions"}],"predecessor-version":[{"id":463,"href":"https:\/\/elanafrica.com\/app\/wp-json\/wp\/v2\/pages\/16\/revisions\/463"}],"wp:attachment":[{"href":"https:\/\/elanafrica.com\/app\/wp-json\/wp\/v2\/media?parent=16"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}